DBS Telecoms case studies

The marketing information that DBS gives us every month is vital. We are able to make educated, informed decisions on our marketing and advertising spend. By identifying poor performing printed directories we have been able to achieve savings which have been used to fund internet related projects.

Graham Davies, Senior Partner, Martin Kaye Solicitors

DBS encouraged Kingdom Security to use unique 0800 freephone numbers in all of our printed directory advertising. The costs of the calls to our 0800 numbers have been far outweighed by the savings we have made. It was my gut feeling that some directories were not performing well for us but the cost per enquiry data that DBS provided gave me cast iron evidence. I meet with DBS and we are able to cut back on directories that aren't working for us. Kingdom Security have applied the savings made towards the development and marketing of a new website.

Terry Barton, Managing Director, Kingdom Security Limited

DBS have allowed us to take a very practical approach to our advertising. Because we use a different 0800 number in each of our adverts we are able to determine their effectiveness. Rather than relying on the advice of commissioned sales representatives we can see at a glance how well each advert in each directory is performing.

Gill Hynard, Practice Director, Morrisons Solicitors