The marketing information that DBS gives us every month is vital. We are able to
make educated, informed decisions on our marketing and advertising spend. By identifying
poor performing printed directories we have been able to achieve savings which have
been used to fund internet related projects.
Graham Davies, Senior Partner, Martin Kaye Solicitors
DBS encouraged Kingdom Security to use unique 0800 freephone numbers in all of our
printed directory advertising. The costs of the calls to our 0800 numbers have been
far outweighed by the savings we have made. It was my gut feeling that some directories
were not performing well for us but the cost per enquiry data that DBS provided
gave me cast iron evidence. I meet with DBS and we are able to cut back on directories
that aren't working for us. Kingdom Security have applied the savings made towards
the development and marketing of a new website.
Terry Barton, Managing Director, Kingdom Security Limited
DBS have allowed us to take a very practical approach to our advertising. Because
we use a different 0800 number in each of our adverts we are able to determine their
effectiveness. Rather than relying on the advice of commissioned sales representatives
we can see at a glance how well each advert in each directory is performing.
Gill Hynard, Practice Director, Morrisons Solicitors