Article Marketing

One of the most important aspects of promoting your web site in search engine results is the process of gradually adding inbound links.

If you don't know what inbound links are it would be a good idea to read a full explanation about link building by clicking here - you can then come back and revisit this page.

A very effective way of adding inbound links to your site is through Article Marketing utilising Article Directory sites.

Many website owners are continually searching for relevant articles that can be placed on their own websites. If a website's revenue is derived from advertising or subscription based then it will be crucial that the information on their sites is dynamic and constantly changing.

Article Directory sites provide a free resource for website owners to tap into and obtain relevant articles at absolutely no cost to them whatsoever.

Astute article writers (this is where we at DBS cough loudly and point at our chests) give thought to the following:

• Author's Bio
• Headline
• Teaser text
• Copy

Author's Bio

Articles should ideally contain author's bio which is a short paragraph at the end of the article. Web site owners can copy and publish any article from a directory site with the proviso that it contains the author's bio. The key here is to add the optimum number of links to the author's bio so that if, for example, 100 sites take your articles then you automatically receive 100 links.

Headline

Most articles are browsed and elected by headline so we devise the optimal headline for our clients.

Teaser text

This should capture the essence of the article and induce the browser to read on.

Copy

Articles need to be a minimum of 500 words. You can write them yourself or we can do it for you for a modest charge. The articles cannot contain any self promotion. You should write articles from a position of being a leading authority in your field. We suggest a minimum of one article per month.

DBS has identified 18 leading article directory sites which we submit our clients' articles to for which we charge a monthly management fee.

The management fee also includes development of the headline, teaser text and author's bio.

Our DBS monthly reports show the progress we are making in search engines for the keywords in your author's bio.