Internet Marketing Training - in house or residential courses in beautiful Lincolnshire

We can arrange in house tailor made training courses at your organisation or you can enjoy the tranquillity of the Lincolnshire countryside through a residential course where we arrange accommodation for you.

We are served well by rail and road. We are 15 minutes from the A1 Newark exit. Newark train station is on the main Great Northern line and is 1 hour 15 minutes from Kings Cross. All residential delegates arriving by train are picked up at Newark or Lincoln station.

Internet Marketing 3.0 - Residential

If you are computer literate and have some experience with web development programmes such as Dreamweaver or Expression then it may be cost effective for you or a colleague to attend an Internet Marketing Training course.

Our courses are tailored to your needs and current knowledge. You, or someone within your organisation should be comfortable with making basic changes to a website to benefit from this course.

Internet Marketing 3.0 is designed for small and medium size businesses. During the course you will learn to identify specific areas of improvement in your current website. You will discover techniques and strategies that will increase the amount of traffic that comes to your site. Much of the course is hands on. The ratio of delegates to instructor will never be greater then 6:1. A course booklet is provided. Internet Marketing 3.0 lasts for 3 days and covers the following topics:

  • identifying keyphrases
  • analysing performance in search engines
  • competitor research
  • identifying search engine roadblocks
  • optimising off page meta data
  • visible on page content
  • the submissions process
  • characteristics of a successful website
  • pay per click advertising
  • inbound linking strategy

The 3.0 course costs £625 + VAT excluding accommodation which can be arranged by us on your behalf. We offer a range of accommodation from simple B&B to 3 star hotels dependent on your budget.

Pay Per Click Advertising For Beginners 1.0

DBS is running Pay Per Click Advertising For Beginners courses at a number of locations. The course can be put on at your organisation for one or more delegates. The courses are designed for small to medium size businesses who have not used pay click advertising before as an advertising medium. The course is led by a Google Adwords Qualified Individual.

At the end of the course you will be able to set up your own Google Adwords pay per click campaign as well monitor its progress and manage it.

Although pay per click advertising can be extremely effective it is very easy to waste money. DBS's one day training course will show you to avoid the pitfalls and obtain impressive results. Much of the course is hands on.

The next courses available are:-

  • To be advised

Topics covered include:-

  • Pay per Click Advertising - what is it?
  • The difference between natural and paid listings
  • Identifying keywords and keyphrases
  • Identifying competitors
  • how much are my competitors paying
  • How many people are advertising my service/selling my products
  • Planning pay per click campaigns
  • Setting up pay per click campaigns
  • Setting bids
  • Increasing click through rates
  • Tracking and monitoring through regular reporting

This course is presented by a Google AdWords Professional.

Pay Per Click Advertising - Intermediate 2.0

DBS is running Pay Per Click Advertising - Intermediate courses at a number of locations. The course can be put on at your organisation for one or more delegates. The courses are designed for small to medium size businesses who have used pay click advertising before as an advertising medium and now want maximise returns not just on Google but also on Yahoo and MSN. The course is led by a Google Adwords Qualified Individual.

At the end of the course you will be able to set up your own pay per click campaigns on Google, Yahoo and MSN as well monitor their progress and manage them through reporting that you will set up.
Much of the course is hands on.

The next courses available are:-

  • To be advised

Topics covered include:-

  • Pay per Click Advertising - what is it?
  • The difference between natural and paid listings
  • Identifying keywords and keyphrases
  • Identifying competitors
  • how much are my competitors paying
  • How many people are advertising my service/selling my products
  • The differences between Google, Yahoo and MSN pay per click campaigns
  • Setting up pay per click campaigns on Google, Yahoo and MSN
  • Migrating pay per click campaigns between Google, Yahoo and MSN
  • Setting bids
  • Increasing click through rates
  • Tracking and monitoring Google, Yahoo and MSN through an integrated report.

This course is presented by a Google AdWords Professional

Tailor made courses

Please contact us if you have a particular requirement.

Please contact us for a free, no obligation discussion of your internet marketing training needs.