Press Releases

Online press releases can be utilised in a similar manner to articles to attract inbound links to your website. You might hear these legitimate internet marketing techniques referred to as “link baiting”.

Inbound links can boost the ranking of your website in search engine results perhaps more than any other factor.

If you don't know what inbound links are please read a full explanation about link building by clicking here - you can then come back and revisit this page and not feel dizzy.

A major difference between articles and press releases is that the content and structure of a press release may contain self promotion. An article should be written from the standpoint of being an expert in your industry but press releases are the place for shameless self promotion. If you sell blue widgets then your press release can talk about how great your company is at making and selling your blue widgets and you can have your keywords linking to your site (anchor text). If you read the link building page you’ll understand why this anchor text is so important.

Article directory sites don’t let you put links into the body of the copy you have written.

Press releases are distributed through press websites offering newswire services. Similar to website owners who require fresh content from articles, news is also required to keep web content up to date.

DBS has identified the key press release websites that offer high distribution and generally carry high page rank. The more media outlets and businesses that see your press release the more you create inbound links to your website.

So, what’s the catch? Why aren’t we all staying late at work compiling press releases?

Costs for press releases are quite high. You can expect to spend £200 per press release on average.

DBS routinely uses press releases to complement its article marketing activities for clients.